Dashain Offer of Live Goats from NCell. What the?

Nepal's Ncell was running a campaign called Khasi khane katha, in which NCell customers had to answer popular riddles through SMSes. A player who sent correct answers could win a live goat. However, faced with adverse comments and criticism, Ncell has suspended the goat freebie offer from Saturday, the second day of the Dashain festival, saying it had intended the campaign to be purely entertaining.